Why Choose Kelce & Company and Custom Concrete Coatings: Advantages of Working with Rockford’s Trusted Family-Owned Experts

The Kelce Co Team • June 22, 2026

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When your home or business needs top-tier cleaning, restoration, or durable flooring upgrades, partnering with a reliable local team makes all the difference. Kelce & Company (kelceco.com) and its sister company Custom Concrete Coatings (concretecoatingsrockford.com) deliver comprehensive solutions for Rockford, IL, and the Stateline area. As a family-owned operation established in 1980, they combine decades of expertise with modern techniques and a customer-first approach.

From professional carpet cleaning in Rockford IL and emergency water damage restoration to stunning epoxy concrete coatings, this duo offers diverse services that save you time, money, and hassle.

1. Long-Standing Local Expertise & Family Values

Kelce & Company and Custom Concrete Coatings aren’t fly-by-night operations — they’re Rockford institutions with over 45 years of service. Their family-owned model ensures personalized attention, honest communication, and a genuine commitment to satisfaction. Locals trust them because they treat every project like their own home or business.

2. Truly Diverse, One-Stop Services Under One Family Umbrella

The biggest advantage? Comprehensive care without juggling vendors:

Kelce & Company Cleaning & Restoration Services:

  • Deep carpet cleaning, oriental rug cleaning, and upholstery cleaning.
  • Dryer vent & air duct cleaning for safety and efficiency.
  • 24/7 water damage restoration, fire damage recovery, mold remediation, and flood cleanup.
  • Commercial floor polishing and more.

Custom Concrete Coatings Epoxy & Poly Floor Services:

  • Residential epoxy floors — garages, basements, driveways, pool decks, and patios with customizable metallic, flake, and solid color options.
  • Commercial & industrial coatings — durable, easy-to-clean surfaces built for high traffic, chemicals, and heavy use.
  • Polished concrete and protective systems with a Lifetime UV Warranty on many residential epoxy floors.
  • Superior craftsmanship using high-quality materials for long-lasting, beautiful results.

This synergy means seamless transitions — for example, restoring water-damaged concrete with new epoxy coatings from the sister company.

3. Certified Professionals & Cutting-Edge Solutions

Both companies prioritize quality:

  • Kelce technicians are Global BioRisk Council certified, insured, and bonded.
  • Custom Concrete Coatings uses premium materials and proven application methods for flawless, durable finishes.

Their teams respond quickly (24/7 for emergencies) and use advanced equipment to minimize disruption and deliver outstanding results.

4. Fast Emergency Response & Preventive Care

Kelce & Company provides true 24/7 emergency services for water, fire, and storm damage — critical in the Rockford area. Custom Concrete Coatings helps prevent future issues with protective, easy-to-maintain epoxy floors that resist stains, moisture, and wear.

5. Affordable Pricing, Free Estimates & Transparent Service

Expect competitive rates without sacrificing quality. Both companies offer free estimates and consultations, work efficiently with insurance when applicable, and focus on value that lasts for years.

6. Proven Results & Glowing Local Reviews

Clients rave about visible transformations:

  • Carpets and upholstery that look brand new.
  • Fast, professional restoration after disasters.
  • Show-stopping epoxy floors that boost property value and pride of ownership.

Experience the Full Family Advantage in Rockford

Working with Kelce & Company and Custom Concrete Coatings gives you a trusted, local partner for cleaning, restoration, and premium flooring. Their combined expertise delivers convenience, quality, and long-term value that big chains simply can’t match.

Ready to transform your space?

Contact them today for a free estimate and see why Rockford homeowners and businesses keep coming back. Whether it’s reviving your carpets or installing a stunning new epoxy garage floor, the Kelce family team has you covered!

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Store Your Patio Cushions for Free This Fall & Winter with Kelce & Company in Rockford, IL

By The Kelce & Company Team • October 30, 2025
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As we observe Fire Prevention Month this October, we at Kelce & Company want to emphasize a crucial yet often overlooked aspect of home safety: dryer vent cleaning. While you might not think about it daily, your dryer vent plays a significant role in fire prevention, and we’re here to share why maintaining it is essential for your home’s safety.
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The Importance of Mattress, Furniture, Upholstery, and Carpet Cleaning in Fall and Winter In The Rockford, IL Area

By Lisa Campion • September 18, 2024
As the fall and winter months approach, the chill outside forces us to keep our windows closed, creating a cozy indoor environment. However, with this warmth comes an often overlooked issue: a rise in indoor bacteria, dust mites, and allergens. When you close your home to the outside air, these contaminants can accumulate in your carpets, mattresses, furniture, and upholstery, making professional cleaning services a must during these seasons. Kelce & Company, Rockford’s leading experts in carpet and upholstery cleaning, can help you maintain a cleaner, healthier home environment. Let’s explore why regular cleaning during fall and winter is crucial.
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By Lisa Campion • August 14, 2024
Area rugs add a touch of comfort and style to any room, but they also accumulate dirt, allergens, and even harmful bacteria over time. Regular cleaning of your area rugs is essential not only for maintaining their appearance but also for ensuring a healthy living environment. In this blog post, we’ll explore the key benefits of professional rug cleaning and explain why Kelce & Co is the best choice for residents in the Rockford, IL, and Stateline areas.
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By Lisa Campion • October 27, 2023
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Water Damage? Call a Professional Restoration Company. We are you one stop resource for all your clean up needs.

By 7016421212 • October 11, 2023
Hiring a professional restoration company for flooded homes and businesses is of utmost importance. When faced with the aftermath of a flood, it's crucial to have experts who can handle the situation efficiently and effectively. Kelce and Company has the necessary expertise and experience to assess the extent of the damage caused by the flood. We identify potential hazards, such as structural damage or electrical issues, that may not be immediately apparent to an untrained eye. This ensures that all safety precautions are taken during the restoration process. We have access to specialized equipment and tools that are essential for proper water extraction, drying, and dehumidification. And understand the science behind moisture control and can prevent further damage, such as mold growth, which can pose serious health risks. At Kelce & Company we have a team of skilled technicians who are trained in handling various aspects of the restoration process. From water extraction to content restoration, we can efficiently restore your property to its pre-flood condition. Our expertise allows for a quicker turnaround time, minimizing the disruption to your daily life or business operations. We often work closely with insurance companies, ensuring a smooth claims process. We document the damage thoroughly, providing the necessary evidence for your insurance claim. This can save you time and effort in dealing with the paperwork involved. Kelce & Company provides a seamless experience during the restoration journey. Don't hesitate to reach out to professionals when faced with a flood – we are your best bet for a successful restoration! We have staff available 24 hours a day for your emergency. Please call us at 815-968-1185
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Water Damage Restoration Seasonal Tips

By Lisa Campion • September 4, 2023
At Kelce & Co , we understand that every season brings its own set of challenges when it comes to protecting your home from water damage. From spring thaw flooding to winter pipe bursts, being prepared can make all the difference. In this blog post, we'll share valuable insights on how you can safeguard your property throughout the year. With our expert tips, you'll be ready to face any seasonal water damage threat that comes your way. Spring Thaw Flooding: Protecting Your Home from Overflowing Waters: As the snow melts and temperatures rise, the risk of spring thaw flooding becomes a concern for many homeowners. To prepare for this potential issue: Clear gutters and downspouts to ensure proper drainage away from your home's foundation. Examine your sump pump and consider installing a battery backup to keep it operational during power outages. Raise valuable items stored in the basement to prevent water damage. Winter Pipe Bursts: Fortifying Your Home Against Freezing Temperatures: The frigid winter months can wreak havoc on your plumbing system, leading to costly pipe bursts. Here's how to safeguard your property: Insulate exposed pipes in unheated areas such as basements, attics, and crawl spaces. Keep your thermostat at a consistent temperature both day and night to prevent pipes from freezing. Shut off outdoor water sources and drain hoses before the cold weather sets in. Follow these steps: Ensure your roof is in good condition and make any necessary repairs to prevent leaks. Seal windows and doors to prevent water from entering your home during heavy storms. Trim trees and branches that could potentially fall onto your home during high winds. Year-Round Proactive Measures: While each season presents its own challenges, there are year-round actions you can take to prevent water damage: Regularly inspect your property for leaks, cracks, and signs of water intrusion. Test your home's water pressure; high pressure can strain pipes and cause leaks. Familiarize yourself with the location of your water main shut-off valve, in case of emergencies. At Kelce & Co , we believe that being prepared is the first line of defense against seasonal water damage. By implementing these tips, you'll be taking proactive steps to protect your home and belongings, no matter the time of year. However, if water damage does occur, remember that our dedicated team is here to provide swift and effective restoration services. Your peace of mind is our priority. Stay prepared, stay protected!